Company News &

Learning from our partners and from each other

Wednesday, September 4, 2013


At, we believe that our product is only as strong as our people.  From the team members who work tirelessly to build something that fills a need to the clinicians who use our dashboard to the individuals on our app, our technology is about enabling people to provide and receive better care.

As we’ve grown, it’s been really important to listen to all of our people to find out what motivates them and how we can make them successful.  Cincinnati Children’s Hospital and the C3N Network, with whom we’ve been working for over a year, have been essential partners in this process.  We recently launched a big project with them to study Inflammatory Bowel Disease in adolescents. As part of that launch, we featured those who were contributing to science by using the app.  Today, we also wanted to highlight some of the other people who have helped make (and our work in IBD) what it is today.

Dr. Shehzad SaaedThe Doctor

Dr.  Shehzad Saeed of the Cincinnati Children’s Hospital has been treating patients with IBD for the past 15 years.

His challenges: Over those years, he’s seen his patients struggle with self-management skills and the transition to adult care. He himself has faced challenges around access to real time patient data that would allow him to provide effective care to engaged patients.

Why Given these concerns, he’s excited about how can provide a snapshot of how each patient is doing so that visits can be much more effective.

What we’ve learned from Dr. Saeed: He’s given us great feedback around how to drive more effective pre-visit planning and empower patients.

Cathy Reeder-McIntosh, MPH, BSN, RN, CDE

The Educator

We’ve been working with Cathy Reeder-McIntosh, MPH, BSN, RN, CDE, through our partnership with Novant Health for over six months.

Her Challenges: While her work focuses primarily on at-risk people living with diabetes, she faces similar issues to the C3N team. One of the biggest challenges she faces is figuring out which patients need to be reached out to each day.

Why As a nurse, has the potential to increase her impact by letting her talk to the right patients each day. Additionally, in her personal life, she uses to help her manage her own diabetes. She likes that it gives her a chance to stop and think about how she’s doing every day.

What we’ve learned from Cathy: Cathy has been a very important partner in helping us think through how to design tools that are easy to use and empower the clinician.  We’ve even named our latest dashboard prototype after her!

Jimmy Do

The Engineer

Jimmy Do, co-founder of the mobile health startup Pipette, joined about a year ago. He works primarily on our mobile apps.

His Challenges: Jimmy is constantly thinking about how to build products that provide greater context and intelligence to doctors and nurses to enable them to better help patients. He relies on the data gathered from participants in our studies to make the tools he builds more accurate and useful. He also uses that data to decide what not to build, which is always a challenge for a company with a lot of ideas.

Why Jimmy joined because he was excited about the idea of working on a product that could dramatically improve health care. His ultimate vision is of a company that replaces the paperwork and manual processes of helping patients recover and stay healthy.

What we’ve learned from Jimmy: Jimmy thinks empathy needs to be a part of everything we do. He keeps us honest about putting people first as we work together to build

Are you excited by what Dr. Saaed, Cathy and Jimmy are doing?  We need your help and we want to learn from you!

If you or someone you know is living with IBD and is age 13-25, learn more and sign up (or share) today!


True reflections on a summer at

Sunday, September 1, 2013


Chad Kamisugi joined us from Stanford as a patient engagement intern.  You can read more about his adventures at and as a member of True Venture’s TEC program here, and see what he learned below.

With every end comes a new beginning. I could not have imagined the amount of learning, new experiences, and relationships I would have made this summer at From the moment I walked into the office for my interview to the moment I said my goodbyes, it has been the people that have made this experience so meaningful.

I have been reminded of how important it is to surround yourself with quality people. By the end of the summer, every member of the team felt like family and brought such a unique perspective to the table. Each personality and idiosyncrasy added to the vitality of the work environment and pushed me to think and grow in unexplored ways. Whether it was a conversation about the technical challenges of building a new dashboard, the mathematical principles behind the building of an igloo, or how to make the most of college, every moment together was full of learning.

Perhaps what I appreciated most about was the thoughtfulness. Decisions were approached very rationally. We spent a lot of time making sure that there was solid reasoning behind each course of action. This dedication to rigorously examining ideas permeated through the culture of the organization. In particular, feedback was an essential component of the fabric and I was constantly pushed to think about what was going well, and what could be improved. I appreciated the sincerity with which feedback was sought, and the safety I felt to share my opinions.

In my role working on patient engagement and account management, I had the opportunity to interact with different partners and users to better understand their needs and how we can best meet them. It was moving to hear the stories of some of our users and the hope has given them. It was during these conversations that I began to understand both the enormity of the problems we are trying to tackle, but also the great potential we have to improve the quality of life for so many people. It was moving to reflect upon the potential impact of our work and energizing to think about the talent and ambition of those on the team to solve these problems.

I feel so grateful to have had the privilege of working to solve such an important problem alongside such diverse, thoughtful, talented, and empathetic people. I return to school for my junior year with a much broadened perspective and understanding of not only the healthcare space but also life in a startup. Though my official summer internship at has ended, the meaningful relationships that were forged during my time there have just begun.


Understanding the AMA’s newest “disease”

Tuesday, August 13, 2013


Last month, the American Medical Association voted for the first time to call obesity a disease, classifying over 78 million adults and 12 million children as “sick.” This comes after a rash of articles attempting to better understand contributing factors and proposing individual and societal solutions.

With multiple partnerships in diabetes, we’ve become very interested in understanding how diabetes, and the related condition of obesity, can impact overall health.  However, with all the new information out there,  this can be a daunting task. For our own benefit — and hopefully yours — we’ve taken a pass at sorting through the research and understanding what it means for us as individuals.


Genes and skinny jeans

In July, researchers at Boston Children’s Hospital announced they had found a gene in rats that, when deleted, made those rats extremely obese.  Interestingly, the gene seemed to affect the relationship between calories consumed and weight gain; rats without the gene could eat 15% less than their control peers and gain the same amount of weight.  While these types of gene mutations and deletions are thought to be relatively rare, this research helps us better understand the link between genetics and obesity.

What it means for us: Unfortunately, not much today, as much as we’d like to blame our genes.  Longer-term, research like this could help us better understand the mechanics of obesity and potentially devise treatments that can help us protect against weight gain.

Fighting fat with fat

In February, a New York Times Magazine headline promised an introduction to “The Extraordinary Science of Addictive Junk Food,” and how the fast food industry has conspired to make bad for us foods irresistible.  Just a few months later, The Atlantic countered with “How Junk Food Can End Obesity,” discussing how “demonizing processed food may be dooming many to obesity and disease.” It’s enough to give the consumer whiplash.

Both articles agree that “junk food,” available at the drive-thru or in the check-out line, is bad for our health.  Where they differ is on whether the current junk food producers, the McDonald’s and Nestles of the world, actually have the potential to become sources of nutritious, low-calorie processed-food for people who may not otherwise have access to healthy options.

What it means for us: The conversation about the responsibilities of corporations in fighting obesity is on-going.  In the short-term, everything in moderation, and keep an eye out for healthier options on fast food menus and shelves.


You may have heard of the microbiome, or the constellation of bacteria in the human body that work in a way that allows us to function. Now, scientists are actively trying to “map” these organisms to understand what they are and how they work together.  While we have a way to go, research shows that the function of these tiny bugs in our intestinal tract – our gut biome –  may impact how we gain and lose weight.

One study looked at the relationship between antibiotics and obesity, finding that mice who received antibiotics early in life had higher total fat masses. Another area of research looks at how the gut biome changes after we change the body. A study looking at bariatric surgery patients found clear changes in their bacterial makeup.

What it means for us: This is still early research, but it is possible that someday soon our medical teams will tell us to “take 10,000 bugs and call us in the morning.”

What do you think of this new research? Let us know @ginger_io or leave us a comment!

Three things I learned working at

Tuesday, July 30, 2013


MIT senior Sneha Kannan joined as our Patient Engagement Intern during the spring of 2013.  As she wraps up her time with us and prepares to head off to med school at Penn in the fall (go Sneha!), we asked her to reflect on what she learned.


I’m continually amazed at how fast time flies. I wanted to close with a few thoughts about what I learned as an intern working for my first start-up.

Everyone has to wear many hats — and you choose what hats to try on.

I’m entering medical school in the fall, so I’m gearing up to go into a career with hierarchy and a defined role for every person in that hierarchy. I didn’t expect to be so flat and collaborative. As an intern, I could listen in on any calls I thought I could learn something from and ask about any project I wished. If I had any ideas to contribute, I could hop in.

I was particularly impressed watching the rest of team switch from idea to idea, project to project, client to client. The sheer size of the skill set everyone developed by working on a little bit of everything was amazing to me (and something I got to pick up too). The nice thing about healthcare is that the business end and tech end are tightly intertwined.  I got to observe and learn from so much more than just the couple projects I was brought in to work on.

It helps to be okay with just diving in with few instructions.

At, there were no instructions, no problem sets, no syllabi, and certainly no rubrics to tell you what an ‘A’ outcome looked like. The instruction was to present a report or document, and the rubric was “does this help” The in-between was often a mystery. I thought I’d have a hard time adapting to that, but I found I loved it. I learned so much more by muddling around and having conversations to figure out the best way to help the team. I may have been doing more work because I wasn’t sure which way the project was going to go, but it meant more learning.

I think the enduring lessons from the past few months have come from what I wasn’t supposed to do just as much what I was. Experimentation was stressful and a lot of pressure. But figuring out that right combination to help our patients was worth it in the end. It’s been so gratifying and humbling for me to see the team build on the work I’ve done.

The ideas are great, but the people make the job worth it.

I love healthcare, but ideas can only take you so far. Great companies are made by the people. I’ve heard it said before, and I didn’t fully believe it until I was a part of While is built on some solid medicine and technology, the passion, the energy, and the innovation of each individual with whom I’ve worked has amazed and inspired me to go make the world better.

What makes the team special? It’s the way the entire group was on my team and working with me on whatever I was doing. Within a few hours of officially signing on, my mentor Julia didn’t rest until I had met every member of the team virtually or in person. I was encouraged to send any important finding to the entire company, whether or not everyone knew what I was working on. I would send out reports and I’d hear feedback from people who were only tangentially involved. You’d think it would be hard to mesh with 15 people, but at it felt simple. That’s no easy feat, and that’s certainly what I’ll miss the most about my internship.

For me, my time at showed me that elusive you-don’t-know-what-it-feels-like-until-you’ve-worked-in-it start-up culture. But I think the team takes it a step further. Healthcare is a highly regulated industry with a lot of rules and set practices. While follows every single one, they’ve opened my eyes to how healthcare can be different even within that framework. How patients can hack their own health. How they can take control of their wellness into their own hands. How technology fits into healthcare. And how to identify unique places where I can make a difference throughout my career.

Questions? Thoughts? Want to hear how Sneha’s career progresses? Follow her on twitter at @SnehaTKannan.

Help us #ImproveCareNow with C3N and

Thursday, July 18, 2013


C3N signupBy 2018, research suggests that remote patient monitoring systems such as will save the world’s healthcare systems up to $36 billion. This may seem far away, but you can be a part of that shift now!

If you’ve been following us on Twitter lately, you’ll have noticed a lot of chatter about our work with The C3N Project. is partnering with C3N to study Inflammatory Bowel Disease (IBD). We’ll use the sensors in your smartphone to provide you — and the C3N team — with a better sense of how you’re doing. Together, we can improve the quality of care for you and people like you.

If you would like to join our study with C3N and help us better understand IBD, sign up today! 

P.S. Read more about Juniper Research’s predictions about the future of patient monitoring.

Staying true to the best you

Wednesday, June 19, 2013


At, we spend a lot of time thinking about overall well-being. While sharing our summer plans, we realized that while we were all excited for sunshine, the barbecues, beach days, and other social events of the season gave us feelings of “so many new people.”

So much sunshine, so many people!

To help think through how to be our best selves in the face of summer’s social stress, team member Julia sat down with Ed Batista, an executive coach and Instructor at Stanford’s Graduate School of Business. Ed, who is a thought-leader on the topics of personal growth and empowerment, is writing a book on self-coaching for Harvard Business Review Press.

Ed had a number of thoughts on how we can be our best social selves but also find time to reflect. This is just the beginning of the conversation – let us know at @ginger_io what resonated with you and how you find time for yourself over the summer — and in any social situation.

Be open to using social situations as a chance to grow
Our self-perception can have a huge impact on how we act. Ed is a big fan (and we are too) of the work of Stanford psychologist Carol Dweck on mindset. Dweck’s research has found that most people have either a fixed mindset or growth mindset. With a fixed mindset, we view our talents and capabilities as things we can’t change. In a growth mindset, we view our capabilities as flexible and responsive. People in a fixed mindset are less resilient and persistent in the face of obstacles, and more likely to be self-critical, whereas people in a growth mindset are focused on finding opportunities for improvement.

In social situations, a fixed mindset can increase our fear of mistakes and lead to social anxiety. We all know that feeling of being tongue-tied because we’re afraid to say the wrong thing. The work of Michigan State psychologist Jason Moser shows that when we screw up, we have two brain responses — the initial, emotional “oh no!” and the subsequent review of the incident. People in a fixed mindset are less likely to spend time on the latter, whereas those in a growth mindset are curious about screw ups and focus on using them to learn. If we give ourselves permission to make mistakes, we open ourselves up to being more in the moment and able to enjoy those social conversations.

Take control, but have compassion for yourself
Having a growth mindset and learning from mistakes is self-empowering. It means saying I am in control of my reactions, and have the ability to change. The flipside of this, however, is that sometimes self-empowerment can become self-doubt in the face of those things it takes time to change or that we can’t affect. This is especially true when there are emotional or physical factors affecting how we feel.

Thus, having compassion for yourself is an important part of self-empowerment. Recognizing that if we have patience with ourselves we will not only open ourselves up to others but make it easier to learn is an important part of becoming comfortable and reducing our social stress. Ed suggests finding the happiness strategy that may be right for you, whether it be smiling or another approach.

Find your way of finding time to reflect
Self-empowerment and growth are hard work, and require time for reflection. Reflection can be solitary, through journals, writing or digital tools like Ed uses his blog and book as a way to capture his thoughts and often asks the people he works with to journal.

Reflection can also happen through the relationships that challenge us to challenge ourselves. Finding a support network or coaching team of people who you can talk to can also help you find the time you need to focus on yourself and the relationships that matter to you in the midst of a busy summer season.

Big Behavior — The 40% Problem

Thursday, June 13, 2013


Gopal Pai joins from the University of Michigan’s Medical School and Wharton, where he is jointly studying for a MD/MBA. Given his background, we’ve asked him to take a periodic look at the clinical issues underlying our work.

We eagerly tore through Mary Meeker’s much anticipated annual report on internet trends. As a behavioral analytics start-up, we stopped short on slide 25, on which Meeker discusses the relation between behavior and mortality. According to a 2007 New England Journal of Medicine (NEJM) article she cites, peoples’ behaviors, including smoking, obesity, inactivity and alcohol, account for ~40% of premature death in the United States.

Given’s strong focus on behavior and health, we wanted to dig a little deeper into that 40% number. In the NEJM article, entitled “We Can Do Better – Improving the Health of the American People,” Dr. Steven Schroeder contends that:

“When it comes to reducing early deaths, medical care has a relatively minor role. Even if the entire U.S. population had access to excellent medical care — which it does not — only a small fraction of these deaths could be prevented. The single greatest opportunity to improve health and reduce premature deaths lies in personal behavior.” (1)

Mokdad AH, Marks JS, Stroup JS, Gerberding JL. Actual causes of death in the United States, 2000. JAMA 2004;291:1238-45. [Errata, JAMA 2005;293:293-4, 298.]

While Schroeder admits that the exact number of deaths attributed to inactivity and obesity is slightly ambiguous to determine, the magnitude of the behavioral component to premature death is impressive. Prior work performed by Mokdad et al. breaks down the number of deaths attributable to various behaviors to find that obesity and smoking continue to be the major drivers. (2)

At, we think about behavior at a more granular level than the broad label of something like obesity, or smoking. We look at the patterns of everyday activity that roll up in broader lifestyle concerns. This often means understanding not only the symptomatology of a disease but the underlying impact on and from things like mental health.

From this context, the NEJM article makes another argument that is particularly compelling for In addressing behavior change and tobacco use, the NEJM article referenced a 2000 JAMA article by Lasser that examined connections between smoking and mental illness. The study found that participants who reported mental illness in the past month were 2.7 times more likely to have smoked in their lifetime. In addition, smokers with a history of mental illness had a significantly decreased quit rate when compared to smokers without mental illness. (3)

The research thus suggests that mental illness, physical illness and behaviors will continue to prove themselves to be intertwined. This creates many opportunities for a technology like’s platform to address some of that 40% of deaths that Meeker highlights.

Behavior is a huge part of health and we’re happy to be working toward providing behavior transparency for our members.

What do you think? Should we be focusing on behavior as a cause of death, or looking at other causes? Tweet us at @ginger_io with your thoughts! named to CNBC’s Disruptor50 list

Thursday, May 16, 2013


We’re very excited to have been named to CNBC’s list of the 50 most disruptive companies changing the business landscape today.  It’s a who’s who of companies who are revolutionizing their industries, including SpaceX, Kickstarter, Square, Uber, Box, Dropbox, Palantir, Pinterest, Warby Parker…and many more. You can read more about CNBC’s selection process, and see the other great companies driving change in healthcare and beyond.

Disruption is one of those concepts that is incredibly important but hard to define. For CNBC, what makes disruptive is our proactive approach to patient care through information and analysis.  For our partners and users, we stand out because of our ability to create connection and empower care through data.  And for each of us on the team, it is our long term vision that lets us belive in our ability to make a difference.

We are honored to have been given this title by CNBC, and to have been recognized as a company with such power to disrupt.  Now it is up to us to execute on our vision and make a difference.

What do you think? What does disruptive mean to you and who else would you have liked to see on the list?

A successful weight loss app? Towards evidence-based medicine for mobile health

Tuesday, April 9, 2013


I’m quite excited about the results of a new clinical trial published in the January 28th issue of JAMA Internal Medicine (formerly known as “Archives of Internal Medicine”). The study, titled “Integrating Technology into Standard Weight Loss Treatment”, is by a group of researchers at the Northwestern School of Medicine. This is one of the highest profile randomized controlled trials of a mobile health intervention I have seen so far. The medical literature evaluating mobile health’s effect on patient outcomes is pretty spotty right now, and tends to clump in fairly obscure journals. However, JAMA Internal Medicine is a widely read and highly cited journal, which means that the results of this trial will get noticed.

Here’s how the study worked:
The research was performed at Veteran’s Affairs hospitals in the Midwest and led by researchers in Chicago at Northwestern University and the University of Illinois. The team recruited 70 overweight/obese patients and randomly split them in half. One half of the patients had the “standard” treatment — an intense program of biweekly weight loss clinic visits. The other half had the same program but also received a mobile device (an old school personal digital assistant, or “PDA”) with a simple weight loss/nutrition application. A personal health coach tracked the second group’s data.

The results:
Impressively, the participants who were assigned the PDAs lost and kept off an average of 4 kg (9 lbs) more at 12 months than the standard group. By the standards of weight loss trials, a 9 pound difference is a significant win for any intervention, especially a non-pharmacologic one. Another fascinating result is that the PDA group started losing more weight within 3 months of starting the trial and kept the weight off, as opposed to gradually losing extra weight over time. An extra wrinkle in the results is that the only group of patients to lose and keep off weight were the PDA-using patients who regularly attended weight loss clinic sessions. The PDA patients who didn’t attend the sessions ended up gaining weight over the trial.

What does this mean for the mobile health community?
This trial shows that the PDA intervention was crucial in establishing behavior change from the start of the trial, without which no weight loss could happen. In fact, the non-PDA group in the trial on average didn’t lose any weight. But the other critical results is that without clinical support, even the PDA group didn’t lose weight. The most successful group in this trial at losing weight were the patients that used the PDA and went to their clinic sessions. This is a strong case for the model that mobile health interventions need to click into patient’s clinical care to create sustainable behavior change. Expecting big things to happen with applications that only involve patients or only involve clinicians is likely to be less successful than an application that builds on the patient-clinician relationship.

Other details:
I have to note a few other interesting parts of this trial:

  • This study has been a long time coming: it started in 2007, which means that planning may have begun as early as 2005. This explains why the intervention with PDAs seems laughably dated to us in 2013. So whatever this study shows, just imagine a similar study today with a smartphone app instead of giving patients an entirely new device with one app?
  • Another lesson is that this was not a computer literate group of patients. Only 30% of the PDA patients were college graduates. However, they learned the technology and engaged meaningfully, implying that education should not be a barrier to using mobile health technology.

What do you think? How can we (and others) build on the importance of the patient-clinician relationship? Let us know or tweet @ginger_io!

Prove It! with the 2013 Data Design Diabetes Innovation Challenge

Tuesday, April 2, 2013


Want to make a difference in how we treat chronic conditions? Prove It! by entering the 2013 Data Design Diabetes Innovation Challenge.  Prove It! kicks off the Redesigning Data Challenge Series, in partnership with the Health Data Consortium.

Screen Shot 2013-04-02 at 9.26.35 AM

You can find out more about the challenge on the DDD website, and get our perspective on why you should enter on their blog.  We’re looking forward to seeing the great ideas that come through this year — and finding more allies in the fight to improve care for all!

Help us get the word out by tweeting – mention @ginger_io and @DDDiabetes.