Thursday, February 21, 2013
We were really excited to be featured in a lengthy article on Diabetes Mine this week! Managing Editor Mike Hoskins wrote a really comprehensive piece that did a great job of telling our story, introducing the idea of behavior analytics and emphasizing our commitment to making a difference for the DOC.
One important part was Mike’s explanation of how the heck Ginger.io is able to use phone data to help better understand mood, health and well-being.
“By analyzing general patterns that are not invasive, Ginger.io is simply gathering a general sense of people’s behavior, [Account manager Peter Smith] says. For example, if someone who’s depressed has a flare up, they are likely to isolate themselves socially and the app would be able to sense this by noting that they are texting and calling less.”
Mike has been using the app himself as part of prep for the article. If you’d like to be one of our t2 testers, sign up here to reserve your spot!